Senior Vice President, Financial Analysis
Matthew Roob joined Spectrum in January 2019 after seven years at Seneca Gaming Corp., where he most recently served as Executive Director of Financial Planning and Analysis. At Seneca, he worked with the executive team in overseeing three successful casinos in Western New York
Roob is a strategic and financial analyst experienced in financial markets and management consulting. His experience in casino development and other gaming jurisdictions began in 1995, when he worked with Casino Magic, Ameristar and Isle of Capri on developments in the Southeast and Midwest. His work for these clients led him to KPMG where he was focused on casino valuation and development. Roob led a team to value Alliance Gaming’s casino operations in Mississippi and Nevada for a possible sale. The result of the valuation encouraged Alliance to continue to operate the properties and more fully develop them for many years prior to the sale.
Roob’s first casino-company experience came in 1998, when he left public consulting to become the Manager of Planning & Analysis for the riverboat casino operator Empress Entertainment. As the internal consultant for the ownership group, Roob was active in evaluating the market potential for placing slots at the Woodlands Raceway in Kansas City, KS, and developing the valuation and the bid for a riverboat in Missouri. He also evaluated Empress’s competition and marketing strategies helping shape the plan that raised EBITDA and led to the eventual sale of Empress to Horseshoe Gaming.
At Merit Management, Roob worked in casino development and operating consulting. He developed economic impact models, market cannibalization and the financial models for casinos in Vicksburg Mississippi, and French Lick, IN. His domestic casino work ranges from developing a valuation and operating plan for a casino cruise line in Florida, to market analyses of Cripple Creek and Blackhawk Colorado as well as work with cardrooms and tribal casinos in Washington State.
While his primary responsibilities with Seneca Gaming were overseeing the budget process and the analytics of the gaming, hospitality and marketing programs, the Nation was interested in expanding its operations, and fending off competitors. He again stepped into casino development and market evaluation mode. The Nation expanded its Buffalo Creek Casino from 457 slots and a snack bar to a full casino with 1,100 slots, 30 tables, three restaurants and a sports bar. Balancing sizing of the new project to maximize the market without eroding the Seneca Niagara Falls Casino was the prime challenge. The project has expanded the overall market without impairing the Niagara Falls operation.
In this development analytics role, Roob was also responsible for developing the financial model for a fourth tribal casino in the Rochester suburb of Henrietta, NY, which included identifying the level of penetration by existing operators and the underserved nature of the market, a detailed five-year financial model, and presenting the economic impact and employment estimates to the Henrietta City Council.
Roob earned an MBA from the University of Chicago and B.A. degrees in Economics and History from Kenyon College.