Julian Graves joined Spectrum as Non-Executive Chairman in September 2017. He has worked across a wide variety of industry sectors and in a number of capacities. Boasting a deep understanding of data, customer insight and relationship management he has harnessed the power of brands to create and manage highly successful and sustainable businesses with turnover in excess of £30m and teams of 70+. He has sold, acquired and restructured assets and businesses to maximize growth potential, conceptualized, developed and installed new business IT systems and processes and extended traditional bricks and mortar enterprises into the digital world.
As a Managing Director at Clarion Events, Julian transformed the Gaming Division into the world’s most successful and respected provider of exhibitions, conferences, training and information for the global gaming industry.
He led the rehabilitation of a “damaged brand” and created the Totally Gaming strategy, which underpinned the rebirth of ICE – now the world’s largest gaming business exhibition. He successfully created and launched new events in Brazil, Japan and Africa to support the responsible development and expansion of the gaming industry in these regions and also developed and created Juegos Miami, produced specifically for the Pan-LATAM gaming industry. During his tenure he was responsible for the highest ranking digital info service, TotallyGaming.com and through acquisition and product development created The Totally Gaming Academy, a practitioner-led, global training service for regulators, operators and suppliers.
Having worked intensively in media sensitive arenas, including the international gambling and global defense and security sectors, Julian has a conceptual understanding and ‘coal face’ experience of deploying effective crisis management strategies.