The Spectrum Gaming Lottery Group provides clients with a broad menu of lottery services with elite professionals who are long-established leaders in the lottery field. Over the past decade we have counseled lotteries and studied lottery operations around the world. Our services have included:
- Providing a comprehensive analysis of the potential of sports betting, casino gaming, distributed gaming, and digital gaming for the North Carolina Education Lottery
- Providing an independent analysis/business case of the economic impact of regulating and operating sports betting through the DC Lottery
- Writing the sports-betting service-provider RFP for the Rhode Island Lottery
- Assessing the effectiveness of operations, management, and governance structure of the Ohio Lottery Commission
- Undertaking comprehensive due diligence investigation for Intralot Inc. that included work in the Caribbean and the US involving several companies and their shareholders, addressing beneficial ownership and suitability
- Delivering a comprehensive study for the Massachusetts State Lottery Commission in its consideration of online wagering
- Projecting gross gaming revenues for the Georgia Lottery Corporation if it were to implement video lottery terminals
- Leading the implementation of live table games for the Delaware and West Virginia lotteries, which already offered VLTs
- Massachusetts Lottery groundbreaking work to establish the nation’s only completely state-run lottery operation, the most successful in the United States
SGLG Services Include:
- Full-service consulting, analysis and economic studies provided by the most experienced lottery experts in the field
- Provide evaluation and research services to assist state lotteries with distributed gaming
- Work with state lotteries to develop strategic plans and strengthen infrastructure
- Advise on all areas of ilottery including efforts to get legislation support and regulatory guidance
- Assist with introductions of new technology advancement geared for lotteries and implementation consulting
- Measure competitors progress by providing benchmarking tools and analysis specifically targeting lotteries
- Develop plans to introduce ilottery to retailers and educate them on the economic opportunities
- Assist with any ancillary studies needed that would be individually designed to specifically address marketing and operational development
SGLG Team of Experts
We pride ourselves on providing our clients with the most experienced and advanced lottery experts in the field. These talented professionals include:
SGHG is led by:
Michael Pollock oversees a broad portfolio of Spectrum services, including policy and impact studies for country, state and local governments, and financial and market studies for private-sector clients.
Pollock began analyzing the casino industry in 1978 and served as spokesman for the New Jersey Casino Control Commission from 1991 through 1996. He was a close advisor to the chairman, and oversaw the Office of Legislative Liaison. During this period of rapid deregulation, his charge was to maintain public confidence in the integrity of the regulatory system.
Pollock is the author of the award-winning book Hostage to Fortune: Atlantic City and Casino Gambling, published by the Center for Analysis of Public Issues in Princeton. The book examines the impact of casinos on Atlantic City and New Jersey. He has testified before the International Tribunal at The Hague, the World Bank in Washington DC, the US Senate Indian Affairs Committee and the US Senate Select Committee on Indian Gaming, and has been a featured speaker at the Congressional Gaming Caucus, a group of US House of Representatives members from gaming jurisdictions. He has also testified before numerous legislative committees throughout the United States.
He has led Spectrum economic analyses in markets throughout North America, as well as in Latin America, Guam and Korea.
Pollock has won 20 journalism awards, and is the former editorial page editor of The Press of Atlantic City. Pollock is often cited by national media outlets, including The New York Times, Star-Ledger, BBC, MSNBC, ABC News and National Public Radio.
Pollock earned his MBA, with high honors, from Rutgers University, and has served as a member of the adjunct faculty of New York University, Rutgers University and Stockton University.
Richard Weil has 25 years’ experience in the regulated lottery, gaming and interactive industries. Most recently, as chairman and CEO of INNOVA Gaming Group, Rick led the company’s CA $50 million initial public offering on the Toronto Stock Exchange in 2015.Previously, Rick served as Senior Vice President of Strategy and Business Development at Scientific Games Corporation, a global leader in the gaming and lottery industries, and contributed to its international growth and development through key mergers and acquisitions. Rick holds gaming licenses in both the U.S. and Canada. Rick holds a Bachelor of Engineering Degree from Ryerson University in Toronto, and an MBA from New York University Stern School of Business
Juliann Barreto started in the gaming industry in 2007 working for Ernst & Young, where she advised private equity firms in the acquisition of hotels and casinos. Specifically, she led forensic investigations of casino applicants and worked with gaming regulators to review such applicant’s suitability for gaming licensure. Barreto investigated applicants for major gaming corporations such as Harrah’s Entertainment, The Palms and Penn National Gaming.
Barreto joined Spectrum in 2018, bringing with her more than 15 years of experience in accounting, finance and forensic investigative experience. At Spectrum she oversees the accounting functions and growth strategies. She also acts as the Financial Director for the National Council of Legislators from Gaming States, for which Spectrum serves as Executive Director.
Prior to joining Spectrum, Barreto was chief financial officer of an International Restaurant and Real Estate Group. At Aoki Group Inc., Juliann oversaw all finance and accounting functions, as well as real estate investment and business development. Previously, she was a Senior in Assurance and Advisory at Ernst & Young, and the Chief Budget Officer and Treasurer at the University of Miami Graduate School.
Barreto holds a BA in Accounting and Finance and a Master’s of Professional Accounting and Financial Planning from the University of Miami. She is a member of the AICPA and founder of a 501(c)3 education fund.
Paul R. Sternburg brings 25 years of marketing, sales and management expertise as a senior consultant to Spectrum. Having spent the past three years as the leader of the most successful lottery in the United States, Sternburg distinguished himself as one of the industry’s most imaginative and knowledgeable voices. He was appointed Executive Director of the Massachusetts State Lottery in January 2011 where his leadership was absolutely essential to the organization’s record-breaking success. Under his leadership, the Lottery posted two consecutive years of record sales and two highest net returns in its 41-year sales history. Sternburg, who has 17 years of experience with state lotteries, believes the industry is on the cusp of major innovation and change.
Kurt Freedlund has nearly 20 years of lottery experience, including an instrumental role in regulating the Georgia coin- operated amusement machine (“COAM”) industry. Freedlund was COO and General Counsel of the
Georgia Lottery Corporation (“GLC”), where he was actively involved in the daily management and operation of the lottery. During his last three years at the GLC, he worked extensively to develop and launch the Georgia Lottery’s COAM program in 2013. Freedlund oversaw the drafting of the COAM rules and regulations and worked extensively on the request for proposal for the COAM central system for machine activity and reporting functions.
Freedlund has provided services to several Georgia COAM companies. Additionally, from October 1, 2019, until August 11, 2020, he served on the board of directors for Seven Aces Ltd., a Toronto-based publicly traded company that was a major player in Georgia’s COAM industry. The board was eliminated in August 2020 when Seven Aces was acquired by a private entity. Freedlund earned both undergraduate and law degrees from Northwestern University.
Sherry Amos is a veteran marketing professional with nearly three decades of experience within the hospitality field. A uniquely diverse marketer in hospitality, casino gaming, restaurants, tourism, entertainment, sports, attractions, resorts and retail.
Prior to joining Spectrum Gaming Hospitality Group, she oversaw all aspects of marketing, advertising and business development in the role of Vice President of Marketing for several renowned organizations including the Alicart Restaurant Group, Resorts Casino Hotel, Seminole Hard Rock and Tropicana Casino and Resort. She also successfully led the marketing performances of these and many other companies to record profits as well as top brand awareness.
Sherry also spearheaded the Tropicana Casino Resort’s strategic planning, development, marketing, and launch of a $300 million dollar expansion project, The Quarter. The 200,000 square feet entertainment complex was complete with over 50 retail/dining tenants, a 502 room hotel expansion, Imax Theater, spa and a 2,400 space parking facility.
Always an innovative thinker who thrives on new technology and digital advancements to stay ahead of the industry trends. Sherry studied at Temple University in Philadelphia with a BA in Communications.
Beth Bresnahan is an accomplished senior executive with more than 20 years-experience developing impactful communications, marketing, and business strategies across a variety of public and private sector organizations. She has a proven track record of leveraging authentic, transparent, and informative storytelling to deliver successful strategic programs that protect, enhance, and connect organizations with their target audiences. Beth has held many leadership roles in which she focused on building world-class teams, brands, and reputations.
She most recently served as Executive Director of the District of Columbia’s Office of Lottery and Gaming, overseeing the operations of the DC Lottery, as well as the regulation and oversight of the District’s privately-operated sports betting, games of skill and charitable gaming. She also previously led an executive management team at the Massachusetts State Lottery that brought the organization to new levels of success. In addition to lottery industry expertise, her marketing, media relations, and strategic communications experience spans from serving as CEO of a regional print media outlet to providing strategic consultation to multiple top-tier national brands, including BJ’s Wholesale Club, the Boston Red Sox, Citizens Financial Group, Erickson Retirement Communities, and Wynn Resorts, and leading public relations departments for several state agencies. Beth earned a Bachelor of Arts degree in Communications from the University of Massachusetts Amherst.
Bill Egan has over 10 years of experience in the Lottery and Gaming Industry. He spent the last five years as the General Counsel for the Massachusetts State Lottery Commission. His experience touches on numerous areas, including, but not limited to, technology, game and concept development, marketing and sales trends, finance, compliance and strategic planning. Egan holds a J.D. with honors from Suffolk University Law School and a B.A. from Bridgewater State University.
His experience extends well beyond the legal underpinnings of the Lottery and Gaming Industry. Egan played a strategic role in maintaining the Massachusetts Lottery’s portfolio of products as well as devise sales strategies around new products and new games. He was effective in moving one of the most successful Lotteries in the country towards its next iteration by establishing the structure to constant upgrade of its technology in a changing legal landscape. In doing so, he assisted the Massachusetts Lottery in modifying its already successful business model while complying with state procurement laws, bonding requirements and intellectual property restrictions. During Egan’s tenure as General Counsel, the Massachusetts Lottery enjoyed five consecutive record breaking years in either gross sales or profits. In FY 2015, the Massachusetts Lottery topped the $5 billion mark in gross sales for the first time in its history.
Egan was also a member of Massachusetts Treasurer’s Online Task Force. He was responsible for identifying all legal and operational issues related to gaming on multiple platforms. He also has experience in the game development and marketing where advised the client on both legal and business strategy.
Egan believes the Lottery and Gaming Industry is on the verge of significant change based on changes in technology, changes in the legal environment and changing consumer patterns. He feels his wide-ranging experience in the industry make him uniquely qualified to advise clients on ways to evolve its business practices to remain relevant in the industry.
Joe Weinert has been analyzing the gaming industry since 1996. At Spectrum, he is a project director and researcher for studies for private- and public-sector clients worldwide. He has directed numerous large-scale projects throughout North America, as well as in the Czech Republic, Russia, Slovak Republic, Spain and United Kingdom. Weinert works on a broad range of projects, including market analyses, economic-impact studies, reasonableness analyses, litigation support, strategic planning, regulatory services, and due diligence investigations, among other areas.
Weinert came to Spectrum after 18 years at The Press of Atlantic City, where for his last eight years he was responsible for the newspaper’s intensive coverage of the casino industry. He has been a panelist, presenter or moderator at more than 75 industry conferences worldwide and has been quoted in prominent media outlets, including The Wall Street Journal, Financial Times, Barron’s, Forbes, New York Times, Washington Post, USA Today and CNN, among many others. He has been published in Casino Executive, Casino Journal, Gaming Industry Observer, Gaming Law Review, International Gaming and Wagering Business, and the Las Vegas Review-Journal. In addition, he has testified before legislative committees in Illinois, Massachusetts, New Jersey and Pennsylvania and has served as an expert witness in Puerto Rico.
Weinert graduated from Ohio Wesleyan University with a BA in Journalism.