The global revolution in gaming-related hospitality extends from the introduction of integrated resorts in Asia, Europe, and Latin America to the impending expansion of sports betting in the United States to restaurants, sports arenas, and other venues. Spectrum Gaming Hospitality Group (SGHG) is positioned to make sense of these changes and to seize opportunities for our clients.

Spectrum has advised governments and private clients in 48 countries on six continents, and our leaders continue to offer thoughtful commentary at global conferences and at government hearings in emerging markets including those in Africa, Asia, and Latin America.

SGHG captures our core expertise in:

  • Food-and-beverage marketing and gaming integration

  • Gaming and sports-betting policy and regulation

  • Integrated resort (IR) development

  • Lottery advisory services

  • Projecting, developing, and integrating MICE (meetings, incentives, conferences, and exhibitions) opportunities

  • Resort development

  • Tourism and economic-impact analysis

The mission of SGHG is to:

  • Provide 360-degree service to governments and private clients to ensure they understand the opportunities and challenges related to the expansion of gaming-related hospitality

  • Leverage the world-class expertise of our entire team, including seasoned advisors based in Canada, South Africa, Brazil, Japan, and the United Kingdom

  • Adhere to Spectrum’s central principle of advising our clients as to what they need to know, not what they hope to hear

The extensive experience of SGHG leadership team includes:

  • Advising gaming suppliers, food-and-beverage chains, and government agencies to help identify opportunities, threats, and risks related to the expansion of legal sports betting in North America

  • Analyzing and recommending tax and other policy changes to attract capital investment in hospitality offerings throughout North America

  • Planning, preparing, and advising private-sector clients in developing comprehensive proposals for competitive IR bids in Cyprus, Greece, Spain, and other markets while advising governments on how to prepare and evaluate RFPs for IR developments in jurisdictions within Asia, Australia, and Latin America

  • Playing key roles in the design, development, and marketing of retail, dining, and entertainment venues in Atlantic City and Las Vegas, as well as similar developments in New England, the Bahamas, and other markets

SGHG services include:

  • Advising on business-case and decision-prioritization analysis

  • Assisting governments in existing and emerging markets as they consider authorizing IRs and other gaming-related operations

  • Consulting with gaming and hospitality operators to identify and develop resort, dining, and entertainment offerings tied to gaming operations

  • Creating detailed proposals in response to RFPs issued by governments for IR development

  • Delivering guidance on mergers and acquisitions (M&A)

  • Developing strategic plans for gaming operators, suppliers, sports teams, and food-and-beverage operators to identify opportunities related to the extension of gaming to sports bars, stadiums, and other non-gaming venues

  • Informing the public sector as to the development of RFPs for IRs, as well as the evaluation of proposals

  • Leveraging our international gaming and consulting experience and resources to enable restaurants, hotels, entertainment venues, and other tourism-related businesses within the hospitality industry to evaluate critical business decisions and ultimately attract and retain more customers

  • Navigating development strategy in terms of organization, strategic partnerships, valuation, and financing

  • Performing market and feasibility studies related to gaming and hospitality expansion

  • Preparing detailed economic-impact analyses related to the expansion of gaming and hospitality offerings, as well as to existing offerings

  • Providing policy guidance to regulatory agencies, lotteries, and other public-sector clients

  • Raising capital for projects or corporations

SGHG is led by:

Sherry Amos is a veteran marketing professional with nearly three decades of experience within the hospitality field. Prior to joining Spectrum Gaming Hospitality Group, she oversaw all aspects of marketing and business development in the role of Vice President of Marketing for several renowned organizations including the Alicart Restaurant Group, Resorts Casino Hotel, and Tropicana Casino and Resort.

Juliann Barreto served as the Chief Financial Officer for the international restaurant and real estate firm, Aoki Group, Inc., and is also a Co-Founder of a popular Miami-based restaurant. She started in the gaming industry in 2007 with Ernst & Young advising private equity firms in the acquisition of hotels and casinos, and brings 15+ years of accounting, finance, and forensic investigative experience to SGHG along with her proven hospitality expertise.

Rob Heller has been an investment banker in the gaming, lodging, and leisure sectors for over 30 years, completing over $50B in transactions starting with the sale of the Syracuse Marriott to arranging the joint venture to develop Melco Mediterranean in the Republic of Cyprus. He has advised developers, operators, and investors around the world in matters of financing, development, M&A, strategy, and restructuring, and was the founding president of the $3B+ Baha Mar Resort.

Michael Pollock has been examining the relationship between gaming, tourism and hospitality for more than four decades, and has advised government agencies around the world including providing testimony to the Brazil Chamber of Deputies, among many other legislative and regulatory bodies. He has led Spectrum’s work in IR proposals in Spain, Greece, Cyprus, and other markets. 


Lee Richardson has assisted Spectrum clients in North America and overseas, including lotteries throughout the United States, in understanding the fundamentals on the offering of sports betting, and has extensive experience in training operators at all levels throughout the world.



Matthew Roob joined Spectrum after seven years as the Executive Director of Financial Planning and Analysis at Seneca Gaming Corporation. Spectrum leverages Roob’s experience in hospitality and gaming operational, financial, and strategic analysis and planning on engagements that include operational and marketing analysis, market sizing analysis, feasibility studies, strategic planning, development consulting, sports betting analysis, and other related analyses.



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