Shawn K. McCloudSenior Associate Analyst

    Shawn K. McCloud

    Senior Associate Analyst

    Shawn McCloud is a full-time faculty member with Fairleigh Dickinson University’s International School of Hospitality and Tourism Management and works with Spectrum as Senior Vice President of Analysis. He has more than two decades of extensive, and progressive, financial, marketing, and operations analysis in the casino gaming and hospitality industry.

    McCloud has held various analytical roles throughout his career and his collective experiences span through all facets of gaming resort operations – covering all casino gaming, marketing, food & beverage, hotel/rooms, and all other general and administrative areas of organization – and his active involvement in operations has been performed at all levels – from front-line to executive/corporate levels – which gives him comprehensive knowledge, and a thorough understanding, of the full-circle of casino gaming and hospitality industry operations.

    McCloud has extensive experience in customer database analytics; evaluation and formulation of database marketing programs, promotional offers, and marketing campaigns; strategic marketing planning; competitive marketing analysis and research; creating and implementing performance goals and related benchmarking tools and standards; creation of yield management models and related reporting; financial and strategic planning; budgeting and forecasting models; planning, organizing, and preparation of operating and capital budgets; labor performance and payroll analysis; establishment of effective complimentary guidelines and related reporting; preparation of litigation support and valuation models; research and preparation of economic impact, feasibility, and market impact studies relating to a multitude of gaming operations and jurisdictions; along with the creation of a multitude of ad-hoc analyses, management tools, and presentations.

    In the past, McCloud held the positions of Vice President of Strategic Planning and Analysis with The Cordish Company / Gomes+Cordish Gaming Management; Vice President of Analysis with Spectrum Gaming Group; Executive Director of Financial & Marketing Analysis with Tropicana Casino and Resort in Atlantic City; and also a variety of finance related and analytical roles with both the Tropicana and Trump Taj Mahal in Atlantic City.

    McCloud completed his graduate studies at the International School of Hospitality and Tourism Management at Fairleigh Dickinson University earning an MS in Hospitality Management Studies and he holds a BA in Economics from The Richard Stockton College of New Jersey.

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