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Monday, April 11, 2016

FOR IMMEDIATE RELEASE


Spectrumetrix Celebrates 20 Years as Gaming's Leading Analytical Tool


ATLANTIC CITY, NJ(Marketwired - Apr 11, 2016) - In April 1996, a Clinton was in the White House, AOL was the world's leading Internet provider, and a newsletter was formed to bring the highest standards of professional analysis to the growing gaming industry.

Two decades later, that newsletter, Gaming Industry Observer, has evolved into Spectrumetrix™, "The Gaming Industry Data Source." Spectrumetrix™ provides a far more robust analytical service designed to meet the needs of an ever-changing industry that has itself evolved from a handful of states into a $60-plus billion industry in the United States alone.

"We remain quite proud of our product, and its ability to adapt to changing times and improving technologies, but our core mission is unyielding: to be an independent analytical tool for regulators, operators, investors and others involved in this important industry," said Michael Pollock, managing director of Spectrum Gaming Group, which publishes Spectrumetrix™ in partnership with Fantini Research and Management Science Associates, Inc. "GIO, as it was known, started life as a hard copy newsletter that relied on the US Postal Service to reach its subscribers. We have come a long way, and will continue to evolve for the benefit of our subscribers."

"Spectrumetrix™ provides the most data-rich revenue reports available in the US, but their real beauty is that the data can be manipulated. That allows users to go beyond mining data to create their own unique reports for deep-dive analytics," Fantini Research CEO Frank Fantini said.

In its first year, Gaming Industry Observer received first place honors from the Newsletter & Electronic Publishers Foundation for its analysis on the use of hotel rooms as marketing tools, beating out virtually all newsletters serving all industries. In its first eight years, GIO earned four national honors.

As Spectrumetrix™, the service is now a robust analytical tool that subscribers can use to identify trends, and perform a variety of analyses both in the Excel version delivered to subscribers' desktops and in the My Spectrumetrix™ online tool.

"We congratulate Spectrum Gaming Group on the 20-year anniversary of Spectrumetrix™ and are honored to have been selected as a strategic partner to leverage MSA's leading edge Business Intelligence and Analytics capabilities to the product, enabling casino operators and industry analysts to gain key insights." said Stephen J. Gongaware, VP, Management Science Associates, Inc.

For more information and to subscribe to Spectrumetrix, visit www.spectrumetrix.com.


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